We grabbed a quick cup of Joe and caught up with Trevor Cook, owner and creative director of Vancouver design firm Identify to talk masculinity, branding and thom.

Trevor is one of Vancouver’s brightest sparks when it comes to all things design. His company is responsible for creating dynamic branding, thoughtful websites, engaging packaging and unique tailored content for local Canadian brands such as Italian Kitchen, Fish Shack, Stonehouse, and Zambezi but to name a few. Trevor is also the brains behind the logo, website and print design here at thom. Trevor’s patient and detailed approach guided our brand vision, brought it to life and continues to evolve it as we grow. We wouldn’t want to work with anyone else.

"...I feel a lot of freedom in defining who I am without being controlled by the constraints of a 'masculine' persona. "

— Trevor Cook

What’s your coffee order?

Strong, black and in abundance.

Who are you and what do you do? 

My name is Trevor Cook I am the founder and creative director for Identify, a small but mighty design firm that aims to help modern businesses tell their story impactfully. Over the past 12 years, I have developed a diverse portfolio of work while managing and producing brands for a number of industries including hospitality, fashion, real estate, music and more. Recently, I worked closely with thom. to help develop the branding and design collateral for the salon. It was an absolute pleasure to help bring his unique vision to life.

Who is your thom. stylist and why?

My thom. stylist is Thom…naturally. Thom has been cutting my hair years before the lunch of the salon. He has a highly tuned attention to detail that has kept me going back to him again and again…plus we both share a love of Ru Paul’s Drag Race.

In terms of identity, I think it’s meaning varies from person to person in many ways.

 

What is an interesting fact about yourself? 

I love to travel (I know, everyone says that), but it’s true. Each year I take three weeks to a month off to backpack in a new country. My husband an I choose a destination, do some research, then book our flights. We don’t make any reservations or bookings before or during the trip so it leaves us open to let our experiences guide us. It’s just the two of us, a map, and an adventurous spirit. This style of travel has allowed us to have some incredible and memorable experiences.

What does masculinity mean to you?

It’s a challenging question to answer. In terms of identity, I think it’s meaning varies from person to person in many ways. Personally, I have never considered myself stereotypically masculine. I identify as a gay man and in doing so I feel a lot of freedom in defining who I am without being controlled by the constraints of a ‘masculine’ persona. I’m not ruled by what I should be but what I am. To me, that is the meaning of masculinity.

Check our Trevors work on Instagram or learn more about Identify through their website.